Hello, we need someone to consult with us on this issue:
We have an account that we've sold on this account for quite a while. We sell under a brand but it's never had brand registry. We started selling in other categories in the same account recently, with FBM. For a few categories, we've had no issues getting the buy box (all of them are our own products) but for the majority of them we're not getting the buy box. Amazon hasn't been very helpful, with a response of "you need to improve your metrics". We've sold significant volume on this account already.
Things that we've tried:
Getting a few purchases on the FBM listing with no buy box. This didn't help.
Things we were thinking about:
Getting brand registry. The problem with this is that we are not sure it will solve the issue in terms of obtaining the buy box in multiple categories.
If you can offer any assistance that would be great.