I am looking for a fantastic analytics person to help me understand better what is going on in my business.
I want to have data to be able to make informed business decisions and to understand the path that clients are taking from not knowing about us through to find us and becoming clients.
I’m open to whatever tools you think we need, but please let me know what tools you would suggest and what they cost. I’ve heard of Google Analytics, Woopra, Wicked Reports, MixPanel, and I’m sure there are many more.
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Here’s some more detail on the business that I think will be helpful in understanding the project:
We use Wordpress, Leadpages, ActiveCampaign, and SamCart. We are considering switching from Leadpages to Click Funnels in 2018.
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Some things I’m thinking:
1.) I’d like to have a better idea of the # of unique visitors to the website each month, as well as the # of unique visitors to certain key pages.
2.) I’d also like to know what page people are on directly before they click onto that Charisma University sales page (so that I understand if they're coming from random traffic or specific blogposts we send out via ActiveCampaign).
3.) I want to know what an email subscriber is worth to us. Meaning, how many email subscribers do we get each month and how many after opt-in sales do we get from them. And ideally, also how many of those people then go on to buy Charisma University.
4.) I’d love to have a dashboard that had all of our products from Samcart, and how many we sell each month (in dollars and in units)
5.) The main source of traffic for us is YouTube. I would love a way to track the value of each YT videos (how many views, how many people click from here to the opt-in page, how many product sales does it lead to on the website, and how many email subscribers does it generate). Maybe this is by using UTM links?
6.) Then I'd like to know how they use our products. We have a membership site on WishList Member, I’d like to know what videos people tend to watch, which videos they tend to stop using the program at, so that I can make the products better by fixing bottlenecks.
In general, I want to know the entire customer journey from first interacting with a YouTube video through to purchase. If that isn't possible, starting with email and first website visit through to purchase.
Can you please let me know if there are any other things you think I should add to that list of analytics desires?
And can you please let me know for each number on the list, if you think that is possible or not? And if it is possible, how you would go about doing it?
Thanks so much! Super excited for this project :-)
Ben and Charlie
Hours to be determined
More than 3 months3+ monthsProject LengthDuration
I am willing to pay higher rates for the most experienced freelancers