We have a requirement for an animated movie to be created for a B2C site. The movie shall describe the benefits of a professional service (accountancy) to a defined target group (business owners).
The movie will be animated in Adobe Flash and then exported in high quality MP4 for hosting on the site. Alternatively, if adequate quality of execution can be achieved in HTML5 (and previous work demonstrated) then that is an option we will consider.
It will tell a short narrative based on 8 key scenes. The storyboard is fully briefed. There is a moodboard to provide design references. There is a background brief also, amounting to 3 reference documents to help you execute the project.
The movie will have a voice over that will also be featured visually in sub titles. The voice over files are provided. A backing track will be provided which you will be expected to effectively match to the pacing of the visuals.
The objective of the video will be a CTA to get the viewer to use an online form to contact the service provider for a discussion on using the service.
The graphic work must be original, simple, stylised and transition between scenes in an elegant fashion. It must effectively support the voice over in communicating the service benefits while keeping the viewer engaged for the full 30-45 second duration.
Skills: benefits, design, video