Branding design for new 'eco-chic' tea range

Design & Creative Graphic Design Posted 3 years ago


Less than 30 hrs/week
Less than 1 week

Intermediate Level

Start Date

September 19, 2013



I'm looking to market-test a new product and need some accompanying branding to do so.

The product is a new range of organic teas pitched at the environmentally-conscious 18-25 y/o female market. The teas will be:

-100% organic
-Free of synthetic inputs
-Not have undergone pesticide or chemical fertilizer use during growing
-Not processed using irradiation, industrial solvents, or chemical food additives
-Decaffeinated using natural processes.

The brand/logo design needs to be young and hip/chic, or what I would call 'environmentally chic', and appeal to a socially conscious female audience. Key design target words to keep in mind: chic, organic, fresh, positive, young, fun. Here is a terrific example of the exact kind of 'feel' that I am looking for: (file also attached with a picture example from the website)

White and pastel colors (pinks, yellows, light blues, greens) are essential in the coloring of the design, and need to pull together an overarching 'organic' feel, avoiding the use of traditional, 'grumpy' tea packaging design colors such as dark browns/greens/reds/yellows.

I will need the design digitally mocked up on tea boxes, preferably both square and oblong, similar to the boxes at the above website address.

  • Other Skills:

Activity on this Job

Last Viewed by Client: 3 years ago

Invites Sent: 2

Unanswered Invites: 0

Hired: 1

About the Client

(5.00) 1 review

Sydney 05:31 PM

6 Jobs Posted
50% Hire Rate, 1 Open Job

$393 Total Spent
3 Hires, 0 Active

$11.11/hr Avg Hourly Rate Paid
15 Hours

Member Since Sep 19, 2013