* Discipline - hard working
* No man left behind
Task: Build the brand concept for an existing web solution, enhancing the existing design by integrating brand identity and consistency with colours/themes/fonts etc. Below are specific tasks required.
* Logo We like the word “Troopz” to be the logo. Please propose typography and color. Take Facebook, Pinterest, WeWork as reference. With that we need a solution to abbreviate the logo, just like the Facebook “f” or the Pinterest “P”.
* Colour scheme The logo should have only two colours (e.g. white & blue). The page can then have an additional color (eg. white, blue and black). Only the color coding of roles within the application pages can deviate from this, but must match the logo color.
* Domain Troopz.com is taken. Please suggest available options (e.g thetroopz.com ….)
* Font options Use existing however provide simple variations and set a typography direction.
* Layout register & login page Take welive.com as good reference. The page should be very simple and not require scrolling. The page content remains as in existing design only number of images / videos may change.
* Photography / Videography for the register & login page Select images/videos which are available for sale online. Take welive.com as good reference. Visuals should reflect a multicultural/international environment. Our target group are people working on shifts e.g. in the service industry, warehousing, medical care, retail, etc. The images/videos should have a very simple story. For example a daily routine showing work and leisure:
1. someone dropping off kids at school
2. someone getting ready for work
3. Someone working
4. Someone out with friends
* Review icons and make suggestions
* Build a Brand CID for the solution.
I am willing to pay higher rates for the most experienced freelancers