Business School Coursework - Luxury brand essay, 3000 words

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Writing Creative Writing Posted 3 years ago


Less than 30 hrs/week
Less than 1 week

Start Date

June 11, 2013


I am looking for a very intelligent and fast working individual to write a piece of work for my studies. The work is is 3000 word essay on luxury brand analysis for Ferrari, with the following guidance:

Select a specific Luxury B2C product or service produced by a company and analyse this offering in terms of the consumer decision making process and the factors that influence this process. Your analysis should include the following things:

A profile of the likely target customer segments for the product. The segmentation bases discussed on the course should be employed to achieve this and students are encouraged to think about their proposed target group/s in terms of multiple and/or hybridsegmentation approaches. You will be expected to provide evidence and logical justification for the basesyou have selected and should discuss their proposals interms of viable segmentation criteria.
You should look at the external factors that may influence customers to purchase this product such as different types of reference groups and the wider range of socio-cultural influences such as class and culture.
Your report should suggest a typical chronological buying process for this product and discuss the likely internal psychological influences that may be linked to this process. These would include probable customerinvolvement levels and risk perceptions. You will be expected to argue your case logically and provide evidence where possible to support your ideas.
You should examine the companies current marketingefforts and evaluate whether they have an effective and positive impact upon the consumer behaviour of the proposed target segment/s. You may suggest improvements to these efforts, based on your analysis, where appropriate. Please note this report does not require an in-depth evaluation of the marketing mix. You should instead focus on areas that you feel are of particular interest in light of the analysis you have conducted.
As you will be using a variety of theoretical constructs and frameworks from the module in order to undertake a successful evaluation, you should comment on the usefulness and limitations of the tools you are employing.  

I have attached a document with instructions and my proposed essay structure. I require this to be completed by Sunday afternoon UK time. Please have perfect written English and when applying for this job please let me know your qualifications. Ideally you are either currently in business school or have an MBA already.

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