The product we're looking to market is a small-group, live webinar series for professional women. We launched the Alpha version of the series this Fall with moderate success. We'd like to launch the new and improved version in 2018 with a strong social media marketing strategy behind it.
Part of our marketing effort in the Alpha launch was to offer free informational webinars. We struggled with our early-pipeline volume, however. We had a few people sign up for the sessions, and then even fewer people actually join them. For those that did attend, however, we had a high conversion rate turning participants into paying customers. Our primary marketing approach for the info webinars was Facebook Ads.
We're looking for someone to review our previous campaigns for the product, identify lessons learned, and build a marketing strategy for our 2018 launch. Our primary interest is in Facebook Marketing, but we're open to discussing an email launch sequence strategy as well.
I am looking for a mix of experience and value