We need a freelancer to research and write the first of what will be a series of introduction-level e-books on various e-commerce topics.
The first e-book will be called: "The Basics of PPC". It should be clearly-subheaded and around 1200 words.
The (flexible) content would be roughly as follows:
1) What is PPC?
2) Basics of using paid search (w/ key tips)
3) Paid search strategies for e-commerce sites
4) Optimising campaigns over the long-term
5) Conclusion and future trends for PPC
If this job is done well then there will be more similar work to come guaranteed - if not an opportunity for a long-term partnership!
The freelancer should have excellent, clear prose and knowledge of the e-commerce industry and it's vocabulary. Additional guidance will be given on hiring.