The Editorial Content Manager (ECM) is in charge of content creation and distribution of digital content based on strategy with the aim of (1) helping the CvM brand become discoverable online and the social web, (2) educating our target audiences in terms of earning passive income with cryptocurrency and precious metals, (3) producing warm prospects in the process, as a result of active content marketing, and finally, (4) converting those warm prospects to sales-qualified leads (SQLs) through relevant, engaging, and compelling content.
Content Strategy and Planning
Buyer Persona Analysis – continuous study and analysis of prospective customers with respect to their challenges and pain points, and creation of buyer personas that best represent CvM’s target audience;
Topic Map Creation – development of relevant topic clusters that are responsive to target audiences’ interests, challenges, and pain points, and production of various content assets that match and solve the same interests, challenges and pain points;
Social Editorial Calendar – development of the same topic clusters into editorial slants, complete with target keywords, writers, content format, target date of publishing, target media, social post copy, among others;
Content Marketing Matrix – thorough study and analysis of the CvM marketing funnels for purposes of producing various content assets, like how-to-videos, slide decks, podcasts, case studies, ebooks, white papers, webinars, among others, mapped to every stage of the marketing funnel.
Content Development and Management
- Manage a team of 4-5 senior freelance writers to produce and publish digital content based on topic clusters and editorial slants.
- Manage the regular production of various forms of content for publishing across the online and social web, in the forms of blog, articles, social media updates, guest-blogs, infographics, rich media, among others, providing editorial directions to assigned writers and assuming full responsibility in terms of writing quality, timeliness, and efficiency.
Content Optimization and Distribution
Coordinate closely with the SEO Specialist and Marketing Automation Specialists to maximize Link-building, keywords analysis, funnel optimization, and link-building efforts.
Consult Cardiff Gerhardt (CEO) and Jacqueline Alvidres (Co-Founder/Enchantress) in all things cryptocurrency and precious metals, as the subject matter experts in the team.
Hours to be determined
More than 3 months3+ monthsProject LengthDuration
I am willing to pay higher rates for the most experienced freelancers