We are just starting a small mailing list targeted at private pilots in Alberta and British Columbia, and we'd like to have you mange, on a turnkey basis, the drafting and publication of an email newsletter on a biweekly basis, including the attraction of new pilots to the mailing list. This is a six month contract, renewable.
The purpose of the newsletter is to keep private pilots engaged with our company so that they continue to rent our airplanes, and thus the content of the newsletters will be somewhat promotional, but mostly informative (eg. good places to fly, interesting airport restaurants, "how-to's" safety tips, training ideas, and so on). I anticipate that the email list will remain relatively small - possibly in the range of 1,000-1,500 pilots or less. Keeping this small group engaged with us is very important to us. The pilots most likely to use our services are relatively low-time private pilots (ie. holders of private licenses, typically with less than 500 hours of flying time), but we think that professional pilots (ie. commercial and airline pilots, who fly all day for a living) are an untapped market for us. They normally do not rent airplanes during their time off, but we think we can make rentals appealing to them and would like to focus on expanding our list by targeting them, without (of course) alienating our core market of low-time private pilots.
As well, it might help you to know the IT "stack" that we use with respect to parts of our "marketing automation" side of things:
Right now I'm looking around for an email marketing consultant to help design, develop, launch and regularly execute on the newsletter piece, although I'm also in the market for other marketing pieces as well, including the website and social media side of things, too.
This job was posted from a mobile device, so please pardon any typos or any missing details.
January 24, 2018
I am looking for a mix of experience and value