Video platform founded to empower diverse women with visions of themselves as heroes, warriors and fearless fighters seeks social media strategist to lead an online rebrand. Despite a video library of 200 fight scenes featuring an array of unconventional leads, over 10,000 paying subscribers, 10+ million views across online, and talent placements in major TV and film franchises, our brand story has run off the rails and desperately needs a refresh to stay true to its founding purpose.
Seeking a social media strategist to craft a one page story, values and standards document, then apply this document and its principles consistently across our online presence. Sensitive to systems both of oppression and empowerment, inclusive sexuality and possessing a global mindset, the ideal candidate keeps it positive and fun, with respect for all people and zero judgement. Moreover in this re-brand it is essential that existing viewers continue to enjoy themselves, even as we strictly align with the core message behind our brand: embracing the desires of others in order to empower your own dreams.
Please reply with similar campaigns you have led to relaunch a brand, define a brand story and apply it existing web properties, or similar. Thank you.
August 1, 2018
I am looking for a mix of experience and value