Job details

Facebook & Instagram Lead Generation Specialist


15 days ago


We are Sarah & Etienne, we run a business called Health & Fitness Marketing, working with businesses in the Health & Fitness niche. We operate from the UK, but this job is location independent - so you can work from anywhere!

Most of our clients are based in the Middle East, but we are also working with businesses operating in Europe, Australia and the USA. Our clients are mainly gyms, online training platforms and fitness related e-commerce (apparel, fitness equipment etc).

We are looking for a freelance Senior Facebook & Instagram Lead Gen Specialist to assist us bring in leads within the Business Manager platform for a franchise business we work with - a global online training platform. Advanced experience of this platform is critical!

Depending on your experience, we estimate the role will initially be for 3 hours per day, 15 hours per week on average.

Essential Knowledge:

Facebook Business Manager - you need to know it inside and out, but mainly:
Experience with all the BM platform’s marketing objectives, especially Leads/Conversions!
Setting up campaigns to ensure high converting ads
Campaign management: analysing and optimising for best performance
Ad data analysis
Troubleshooting and problem-solving campaigns
Understanding analytical campaign data & optimisation (CTR/CPC/CPM, etc.)
Audience Insights
Creating Custom Audiences and Lookalike audiences
Facebook Pixel and Event Codes
Dynamic Creatives
Budget Optimisation
Developing concepts and strategies for each stage of the marketing funnel
Competitor analysis / research
Ad Copywriting
Reporting (daily/weekly/monthly as per client requirement)

Added Extras (Bonus skills):

Experience with landing pages
Adapting/editing assets - basic skills required (Use of Canva etc.)
Creating Ad mock up’s for new business purposes


Fluent in English both written and spoken.
You must have a strong internet connection.
You must be very organised and have a positive attitude.

We look forward to hearing from you!

Sarah & Etienne
  • Less than 30 hrs/week
  • More than 6 months 6+ months
    Project Length Duration
  • Intermediate
    I am looking for a mix of experience and value Experience Level
  • $15.00-$20.00
  • Project Type: Ongoing project

Skills and Expertise

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About the client

5.00 of 1 review
  • United Kingdom
    Mursley 07:34 am
  • 7 jobs posted
    29% hire rate, 1 open job
  • Member since Mar 24, 2019