We are looking for Google Adwords, Retargeting and Display advertising expert with a proven track record in increasing conversions while reducing media spend. Please READ EVERYTHING and pay attention. Please do not bid, if you are not willing to do ALL THE WORK listed below.
-Must be able to optimize the campaign for maximum ROI
-Must be able to analyze the campaign AND landing pages (the landing pages are already set up, but will follow your directions if changes are needed)
-Already have/set up the Google Adwords account ourselves. You will set up the new of modify existing campaigns with TARGETS and goals, with conversion code addition and conversion tracking as well, created by you
-40-50 keywords will only be used (we will provide you with our currently picked out keywords, you will have to do research and analysis to see if those are the best keywords to use for this campaign)
-must be strong with creating and designing effective landing pages that convert (this is critical. if you are an expert at ppc than you should be strong in creating and testing landing pages that convert)
-must be familiar with A/B split testing/tools and conversion optimization
-must be familiar with lead capture process (lead capture form, email marketing and autoresponder process)
-must be able to setup ad support analytics, conversion tracking and call tracking
-Experience with both desktop ppc and display ads as well as mobile ppc and display ads
-must know how to test a campaign using benchmarks to determine if worth pursuing further or using a different strategy
-must be able to dissect existing campaigns that are not working and make the necessary changes to get results
- You must be able to translate in English all the findings, recommendations and optimization ideas clearly and concisely in a word document for us to review.
- At least 5 years prior experience in managing adwords and SEO campaigns
- Proven experience with Google Adwords using dynamic keyword insertion.
- Proven results managing Google adwords (text ads and GDN)
- Google Adwords certified individual
- Google Analytics certified individual (bonus - if presence)- You are available to work on this project this week.
- You have at least two working hours per day during 9 AM - 3 PM EST (US Eastern business hours) for skype call. We need to overlap working hours when I am in the office.
- You are comfortable speaking in English via Skype. This project cannot be done effectively using email alone.
- Completed profile with at least 4-5 stars rating (anything below that will not be considered)
We will pay between $1hr-$4hr depending on experience and expectation. Everyone we hire will be put on a trial to determine if we are a mutual fit. We are very selective and looking for solid PPC expert to consult on our campaigns so a trial is necessary.
This could lead to monthly salary position (fixed) with bonuses. Long term assignment.
Application must include the following:
1. Give me a bid on how much you will charge for this campaign. Lower bids will obviously be preferred, but I may test you and decide to hire a higher bidder that is faster and has more skill.
2. Give me a time frame that it will take to complete this project, in order for us to understand how much this project will cost