We require a Google Adwords specialist to initially set up a brand based campaign for an online retailer. If the campaign is completed successfully, the freelancer will then be asked to review, manage and develop the entire account - there are currently 9 active campaigns.
We are looking for someone for with a proven results with search based text product listing and retargeting campaigns.
You must also be aware of updates to the Adwords platforms - campaigns will include locations targeting, dynamic search / keywords, social extensions, location / time / mobile bid adjustments etc. We want to utilise all of Google's new technology developments.
You must also understand Google Analytics - scope includes reviewing analytics performance reports, providing insights and recommendations, setting up conversion tracking codes etc.
The majority of the account is currently SEM text based, highly targeted brand / product based ads. The online retailers are boutique - we do not want a wide a reach. You must have a strong understanding of English to ensure focused keyword lists are developed.
We also use DISPLAY retargeting ads, again these is highly targeted brand / product based ads. In the future will make the retargeting ads even more targeting by providing more product variant retargeting. You will also need to add tags our site.
We are looking for a contractor that can develop and manage our campaign. You must have an excellent understanding of keywords, bidding, budgets, quality scores, ROI and Conversion Tracking, Measurement and Optimisation.
Your work must deliver improved ROI, performance, profitability and growth.
Freelancers that are Google certified (Google Partner Programs) - Advertising Fundamentals, Advanced Search and Advanced Display will have an advantage (Previously Google Engage Bootcamp 101, 202 and 303). Freelancers associated with a Google Partner company will also have an advantage.