Email marketing software company, Sendlane is seeking ghostwriters to create informative articles on an ongoing basis.
Writers will need to write in a specific voice, on topics which would appeal to those growing their online business. Some references to our software would be required. A VERY strong understanding of online marketing, email marketing, landing pages and content creation is required. Please provide links to your portfolio/writing samples (any samples on these specific topics is preferred), and details of your past experience specifically with email marketing and landing pages if available.
The major categories for blog posts will be email marketing, automation/autoresponders, and landing pages.
Blog posts should be at least 1500 word minimum. We like to have visually interesting posts as well, so articles should include images, graphs, charts when appropriate.
The basic goal of the blog is to provide valuable knowledge that inspires customers to take action. As such, our customers will visit the blog because they are seeking knowledge, insight and inspiration from subject matter experts so writing that instills trust in readers is a must.
In terms of overall tone, we are looking for friendly and informative 'Blog' style writing which conveys authority and experience. That said, we want all of our articles to be relatable and easy to absorb with simplistic vocabulary used.
We’d like the articles to convey strong upbeat and fun personality while feeling conversational so readers can begin an internal dialogue; we would also like to see a call to action with your conclusion that continues the dialogue and inspires readers to comment/converse. Lighthearted quips, real world examples & a ‘take the knowledge & run with it’ vibe are all welcome. Calls to action which would be acceptable include: to comment on blog, to join Sendlane, or begin fully utilizing a specific Sendlane feature.
Blog Style Guide will be provided.
January 13, 2018
I am willing to pay higher rates for the most experienced freelancers