We’re seeking an Landing Page Optimization Specialist who is passionate about improving conversion and revenue to work their magic across our portfolio of brands.
You’ll analyze website traffic for trends and use patterns to identify and quantify customer habits and behavior and recommend modifications to maximize traffic, customer satisfaction, capture and sales generation.
1. Design, develop and launch testing, targeting and optimization activities across all our products .
2.Structure, build, and track tests on homepages, category and product pages, landing pages.
3.Test marketing messages, product descriptions, calls-to-action, banners, page layouts, page designs, page flows, target URLs behind a link, etc.
4.Translate customer needs into effective, valuable solutions and communicate solutions to appropriate parties
5. Translate both qualitative and quantitative test results into actionable business insights
Optimize site/page performance to increase clicks, conversions & average order value
Report on the progress of conversion optimization on a weekly and monthly basis through the delivery of key performance indicator reports and conversion test logs
6. Synthesize data/research from multiple sources to define testing thresholds and better understand test outcomes
7. Ensure site architecture and site optimization strategy keep pace with evolving organic search practices
8.Support UX / Design Team with ad-hoc analysis request
Hours to be determined
Less than 1 month< 1 monthProject LengthDuration
I am looking for a mix of experience and value