The client is a high profile young adult with pre-existing book sales (autobiographies and self-help books).
This particular book is aimed at the teenage girl market.
You should be able to relate to target market.
It currently has respectable sales as a digital download only.
The current layout its clear and concise, however its also easy to dismiss for the same reasons.
Today's youth have specific needs which differ from young adults.
We believe that the target market for this book is by nature more introspective as opposed to "Instagram absorbed".
We are directly competing for brain time with social and digital media.
• Teenage girl
• Early adopter
• Trend setter, not follower
• We are directly competing for brain time with social and digital media.
• Full page backgrounds & partial page backgrounds
• Hidden treasures (beyond content) within.
• Use of old, handpainted, beautiful, obscure & mysterious royalty free images (some images have been found)
• Use of photos of author where relevant to subject
• Size: Either 99x148mm or 148x210mm
• Hardcover embossed, printed,
• 160 printed pages CMYK throughout
• Approximately 80 Illustrations backgrounds
• Matt paper with allowance for reader notes
• Time estimate required
• Initial concepts
• Selection of relevant presentations
• Agreement on direction
• Completion of a single chapter to lock in master style
• Backgrounds delivered for approval as completed