We need an expert in Link Building who will be responsible for ensuring the development of impactful Internet marketing programs that improve our clients' visibility as well as meet their return on investment goals. He/she will be responsible for developing link opportunities, analyzing the effectiveness of current link building portfolios, and selling/closing link targets to meet our prospective clients’ business goals.
Essential Job Duties:
* Research creative ways to help clients reach out to their customers
* Monitor SEO activities of our competition and take appropriate measures to maintain our competitiveness
* Complete a heavy competitive analysis, link analysis and local search analysis
* Research and acquire links from relevant sites
* Define and track KPI's to measure the success of SEO and web initiatives
* Develop and cultivate links from multiple methods
* Communicate regularly with Manager on status, timeline, deliverables, performance, reporting, competitive intelligence analysis and other follow up items
What we look for in our candidates:
* Multitude of skills to build link popularity
* Talent to work independently
* Speed that does not compromise quality
* Aptitude to come up with fresh ideas
* Meet individual weekend and monthly link goals
* Two or more years of experience in web marketing and promotions
* Understanding of Google Analytics and Webmaster Tools
* Search engine optimization (SEO) & search engine marketing (SEM) knowledge
* Strong portfolio demonstrating experience and track record
Please reply "blue" to confirm you have read and understand this post, also please answer the following questions:
1. What factors go into a quality link?
2. How long is a typical link building campaign? When can clients start seeing results?
3. Do you think outreach is the future of link building? Should SEOs spend more time in this area?
4. Do links to specific product subpages on a site have as much power as links to the main domain?
5. How can you tell if a site has been hit in a negative way by some of the changes Google has made?
6. Are traditional link building methods such as social bookmarks and directories no longer effective? What is your take on this?
7. How do we do a backlink audit?
8. What's a better link: one from an authoritative website, or one from a highly relevant website?
Thank you for your interest in this position