A circular economy is a regenerative system in which resource input and waste, emission, and energy leakage are minimised by slowing, closing, and narrowing material and energy loops. This can be achieved through long-lasting design, maintenance, repair, reuse, remanufacturing, refurbishing, and recycling.This is in contrast to a linear economy which is a 'take, make, dispose' model of production. I have attached two images to explain Circular Economy to you.
I am just starting an organisation called "The Circular Economy Hub" - an organization that would policy research on circular economy but also action oriented work with collaborators. So there are two verticals to the project -
Conduct policy research on circular economy, discuss new issues on circular economy and regular policy papers. Initially we could do it ourselves but to do it regularly we would some kind of funding or collaborations with other organisations.
(ii) Act as a platform for think tanks, policymakers, businesses to connect with circular economy service providers such as designers and circular economy practitioners. Basically it would be a one stop shop for people with circular economy consulting requirements. Now on this circular economy consultants could sign up on our website and get listed using their linkedin accounts. Now even if people get listed on our website, how would be stop people from not contacting consultants directly and circumventing us. We could Upwork website business model on that.
(iii) We would also work as a a crowdfunding platform for circular economy innovation projects. It could be kind of a kickstarter of circular economy and help in realising circular economy innovations globally. We could finance our work through commission gained on pledges to the project.What would people get in return for backing up a project? Backers would get an inside look in the process of innovation and help it come to life by constantly advising the innovator. The innovator could also bring about some rewards for the backers such as a book, certificate, basically helping people feel that they are doing something practical to save the planet, something physical which can be seen in front of them. For instance, recently I was contacted by one inventor, who has just designed a snap fit 3 pin plug, this was a redesign of existing plugs that have 9 components to 5 thereby using less resources. It is also important to note that innovation does not have to be product related only, it can also relate to practising new and innovating circular economy principles in a farm or on a deforested land etc.
So in short the logo must represent three things, Circular economy as a concept, research on circular economy and a platform for co-funding Circular Economy innovations.
Also it is important to note that, the logo must not be uncluttered and clear and should both the logo and "the circular economy hub" as a part. For reference look logo of the World Economic Forum. Logo will be posted on Facebook page as well as website. So please keep that in mind while designing.
Looking forward to working with you all :)
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