Who are we ?
An influencer marketing company launched in 2016.
What do we do?
We connect brands with Youtubers. Say you want to promote your product, we are going to find the right person to promote it (targeted audience, fame, actual influence...).
Then, we are providing them with the brand guidelines and a tracking link to be able to measure their conversion.
Finally we provide analytics to our clients (brands) on how much sales/installs they generated thanks to the number of clicks we measured. They can measure their ROI and we can measure how good an influencer was at selling a product.
What we want from you?
Since our first marketing campaigns, we learnt a lot on how selecting the influencers to get the best ROI. For example, it is better to select 10 influencers with 1M followers intead of 1 big influencer with 10M followers.
We want to automate the influencer selection process by analyzing past social media posts of an influencer and be able to measure his/her real influence.
The idea is to be able to predict the conversion rate, the ratio viewers to clickers.
What we have done?
We had an intern who started a first draft but the results were not very accurate, probably because we did not gather enough data.
We were thinking doing a machine learning regression model that will be trained by taking the biggest amount of data points related to a post as inputs, and the conversion viewers to clickers as the output.
Example of data points: number of likes, number of comments, average length of the comments.
A repo is already set up with some Python code to gather these data points.
About the job?
You will talk directly to the CTO, he will reply to all the technical and business related questions.
You are not required to deploy the project but a good documentation is essential.
We will be able to deliver quickly any API endpoint to gather Youtube data if needed.
More than 30 hrs/week
1 to 3 months1-3 monthsProject LengthDuration
I am looking for freelancers with the lowest rates