We are looking for a researcher to help us define the size and elements within the user experience research category.
Specifically, we are looking for the total number and growth of user experience research professionals, companies with user research groups, and the total expenditure for producing primary user research. We also want to understand the landscape for vendors in this space and the amount of money that has been raised by startups working in this category.
The terms user research, user experience research, and customer research are largely used interchangeably. Departments in organizations that do this sort of work typically include product teams, marketing teams, voice of customer, and customer/consumer insights.
There are also agencies and freelancers that do this type of work.
There are many startups that are involved in this space, including UserTesting.com, Lookback.io, CrazyEgg, HotJar. Basically, any technology that captures user interactions in the form of video is relevant in this space.
The most critical element here to understand is the demand for recording user and customer interactions, whether as part of interviews, unmoderated research, or actual product interactions.
We are looking for a research professional to help us assemble all components of this market segment and define the total amount spent annually, as well as getting a sense of the growth over time.
I am willing to pay higher rates for the most experienced freelancers