MetaBall are a bite-sized, allergy-friendly (free from the top eight food allergens peanut/tree nuts, wheat free, egg free, no fish, no shellfish, sesame free, soy free, gluten free, dairy free, casein free, no GMOs) nutrition product that comes in delicious bite-sized pieces. Metaball comes in 4 delicious flavors that are big on flavor – Not PB and Jelly, Chocolate Brownie, Cinnamon Apple Crisp, and Chocolate Cherry.
Freelancer will need to deliver
The original packaging does not resonate with retailers or our target persona and we have lost opportunity based on the "look" of the product. We are looking to redesign and relaunch MetaBall in new packaging and possibly new name. None of the design elements from the original packaging including the logo need to carry over to the new design but are provided for context to show the existing product format and what the existing packaging looks like.
Qualities needed to be successful
We have five different variations of names and 5 different design inspirations based on our research and what our target persona Emily indicated she likes. All five briefs are attached. We are looking for a variety fo designs based on the design inspirations provided in the briefs.
We would like to pay for a first round of designs based on the 5 design inspirations in the design briefs, conduct our market research with our target consumer, then rehire the favored designer to complete the assignment. Just to be clear, we are PAYING for every round of designs. Making this abundantly clear so there's no mis-interpretation.
Hours to be determined
1 to 3 months1-3 monthsProject LengthDuration
I am willing to pay higher rates for the most experienced freelancers