A manufacturing company of fabrics and towels is looking for a brand name that will stand out among its competitors. The former name SmartFabRx needs to be replaced due to some issue.
For the brand name, we prefer a single word and modern brand name. Please make sure that your suggested brand names have no existing duplicate. You'll need to suggest names as many as you can in at least an hour of your work.
By the way, you will just send the document. There's no need to join a live brainstorming group due to time zone differences.
***PLEASE MAKE SURE TO FOLLOW THE GUIDELINES. This is a trial job for a bigger opportunity, please give your best shot.
Here are tips for you - A good brand name should have following characteristics:
It should be unique/distinctive (for instance- Kodak, Mustang)
It should be extendable.
It should be easy to pronounce, identified and memorized. (For instance-Tide)
It should give an idea about product’s qualities and benefits (For instance- Swift, Quickfix, Lipguard).
It should be easily convertible into foreign languages.
It should be capable of legal protection and registration.
It should suggest product/service category (For instance Newsweek).
It should indicate concrete qualities (For instance Firebird).
It should not portray bad/wrong meanings in other categories. (For instance, NOVA is a poor name for a car to be sold in Spanish country because in Spanish it means “doesn’t go”).
SAMPLE BRANDS: - Please check these sample brands to have a better idea of what we are looking for: