Mostly we use facebook and instagram ads to promote our business but we haven't try any google ads yet, we are looking for someone who is good at google shopping ads to help us.
Currently we have a Smart Campaign running but looking to have a other manual campaigns created that factor in campaign prioritisation, custom labels and optimised CPC bidding (search query bidding).
Simply, I want relevant clicks on my product that will coverted into sales. (CPA is also recommended from my side)
The main objective will be to have an optimised campaign(s) that deliver a positive ROAS, which can then be scalable and improved upon.
TYPE OF FREELANCER
1) good communication skills
2) a good deal of experience in advanced PPC tactics
3) ability to screen share
4) an clear process for setting up and refining campaigns.
5) experience setting up goal conversions in GA
Nice to have:
* Experience with re marketing and tracking pixels etc
* Experience of Google Shopping Ads
* Experience with other paid channels - Bing, Youtube, Amazon, Facebook, LinkedIn etc
You should have a minimum of one year experience. You must have a very thorough understanding of Google Analytics from an eCommerce point of view. You must have solid undertsanding of AdWords ad auction, knowledge of the best practices in bid and optimization strategies, as well as meeting our campaign objectives.
I am looking for freelancers with the lowest rates