Looking for expert to help strategy and run a social media campaign (across various consumer-facing platforms) to drive interest, buzz, fans/followers prior to our official product launch in Feb '18.
Duration is to run the campaign over the next 2 months.
We are a relationship platform - in a mobile app - that combines private social networking/community + online dating for grown-ups + digital content.
We'd like to drive buzz among our target audience and have a following/fan base over the 6-8 weeks so that we can have an established set of interested users on day 1 of our launch (targeted Feb 2018).
A bit about our target demographic:
- U.S. based
- Age 30-50
- Both genders, but MOSTLY female
- "Busy" women who may have demanding career, single mothers, divorced, looking after others/elderly/children, etc. Basically women who don't have time to "mess around" with other more casual dating apps
- Users to have tried other dating apps, but are sick and tired of the shortcomings of those apps: lots of swiping, lots of texting, not many dates. Lots of wasted time and energy.
Target KPI is 2,000 followers/likes on each platform by relevant/engaged potential users.
January 7, 2018
I am looking for a mix of experience and value
December 11, 2017
Platform:Facebook, Twitter, Instagram, LinkedIn, Pinterest, Other