1) Installing appropriate Wordpress widgets to make an user-friendly site
2) Create the ability to make custom pages within an established theme.
3) Integrate OptimizePress into the website including landing pages, sales pages, etc.
4) Integrate One Shopping Cart into the website.
5) Create a photo gallery page complete with a scrolling "testimonials" header
5) Explain to me what I need to do to tweak and maintain the site after you've worked your magic.