Only freelancers located in the U.S. may apply.U.S. located freelancers only
We would like to hire a "proven" outbound email marketing content expert for an ongoing relationship/campaign. We are a B to B services company (Human Resources Outsourcing) company with clients in 48 states.
This person would craft specific emails to two separate and distinct prospective contacts within our prospects. The Human Resources Leader (CHRO, VP of HR, Director of HR, etc.) and the Finance Leader (CFO, Controller VP of Finance, etc). These people may work at the same company but are very different in what they are looking for.
Essentially it would be two separate campaigns with something like the following schedule:
1 email sent to Financial Leaders (CFO, Controller, VP of Finance etc.) with companies that have between 100 and 2,000 employees.
1 email sent to Human Resource Leaders (VP of HR, Director of HR, etc.) with companies that have between 100 and 2,000 employees
1 email to those Financial Leaders that clicked on the previous weeks email.
1 email to those HR Leaders that clicked on the previous weeks email
Separate emails to the two different groups as follow up. So one initial email to each group and then 4 additional emails as follow ups as well as a follow up email to those that clicked through.
The ideal person we are looking for will write the content for subject heading, write the content of the email and assist with the content of any potential landing page that the email directs them to. We are obviously interested in conversions and not just people going to our website ( - :
This person will get the results/metrics of each email and adjust future emails accordingly.
The person we are looking for is an EXPERT in outbound email marketing / sales content development for high level services.
We sell a "service" and not a "product." Our target audience is well educated, very busy and their time is the most valuable commodity they have. We don't have a "widget" but rather proven results of our services over the last 20 years.
We are like most other companies and we are looking at increasing our sales using email marketing.
We would have an initial call to discuss our target market and answer any questions you have to make sure we are setting you up for success.
Please ask any questions you like and we will answer all of them as we truly are looking for a win-win and a long term relationship. This is an ongoing campaign and we will work out a monthly retainer based on projected hours needed to be successful.
Less than 30 hrs/week
More than 3 months3+ monthsProject LengthDuration
I am looking for a mix of experience and value