We are looking for a marketing expert who can help us outline a media/publishing plan that aims to promote a certain Middle Eastern country (to a global audience).
The idea is to create an inclusive plan/strategy that will advertise/highlight the different aspects of the country: Culture, History, Facts, Traditions, Cuisine, Religion, Market, Business/Work Opportunities, and more. We want to create around 10 websites, each dedicated to one particular subject from the overall plan (originally in English) and translate each site into multiple languages (French, Chinese, Spanish, Polish, etc) for a wider global outreach.
More or less, these websites will be used as a tool to introduce the country to a global audience who isn't familiar with the Middle East and Arab culture. We want to be able to break down the stereotypical image that exists about the country and present the country in a more realistic light... we want to advertise the opportunities, the travel potential, the beauty, the advanced technology, the art, the educational system, and the women whom have long been deemed as victims. We want to be able to show the world that these women have accomplished great things...that they are strong, independent, decision-makers who own their own businesses.
That said, will you be able to draw from your professional experiences as a marketing expert, and create a winning plan that will detail all this in a more articulate manner?
We would like the plan to include:
- A brief about how this media plan will promote the country globally
- All the different aspects that can be promoted (culture, tradition, religion, cuisine, etc -- one we communicate, you can do your own research and add to the list what you think is missing)
- A breakdown of the different websites that will be created to promote these subjects -- in the following format (for example):
Here, you will add information on what the cuisine site will be about. How it will promote the country's cuisine to food-lovers all over the world, and how this can be a step to helping the world get a taste of the country. You can also mention here that we will have indepth interviews with popular chefs from the country and will travel to even the smallest villages to bring the world a real taste of the country's most unique dishes (secret recipes passed on to generations, etc). Here, you can also extend from your experience on how this will benefit the country (if any) in terms of global awareness, tourism maybe, anything to sell the idea of a cuisine website about the country that will make the government want to invest in it.
The same will follow for all formats (Culture, Religion, Business, People, etc)
More importantly, this plan aims to highlight the great minds of the country. Mainly the women who have been the most misunderstood. We want to also add to the plan that we will create a dedicated platform to highlight women from the country, their achievements, statistics about their overall advancement in recent years, stats about business in the country and how women are helping the overall economy... we want to highlight talented women from the country, how they are contributing to the country, and highlight women who are originally from the country but have accomplished great things outside the country, etc.
Is this something you are able to do? Are you able to create a winning proposal that we can use to hopefully procure investment from the country's government?
Will you be able to create a visually stunning proposal with excellent English writing skills to sell the idea to investors? Will you be able to punctuate the plan with facts, statistics that we can use to help sell the idea? We would like the end result to be a PDF File detailing the entire plan. It has to be professionally done as we intend to show it to potential investors.
Once you are shortlisted for this gig, we will communicate and elaborate more. We will answer any questions you may have.
Please attach a sample of a plan you have previously created just so we get an idea of your visual and writing style. Thank you!
Hours to be determined
Less than 1 month< 1 monthProject LengthDuration
I am willing to pay higher rates for the most experienced freelancers