PPC Execution
Hours: All Tasks below are on an ad-hoc, per client basis.
Proficiency with Google digital marketing suite (including but not limited to: Google Ads, Google Analytics, Data Studio, Search Console, Google My Business, Google Tag Manager).
Experience running programmatic display campaigns is a plus. Proficiency in ESP platforms such as Mailchimp, Emma, and Salesforce Marketing Cloud/Pardot.
Campaign management expertise:
- Benchmarking, goal setting, and KPI evaluation
- Audience segmentation and targeting strategy development for Search and Social campaigns to meet specified goals
- End-to-end campaign setup (including copy-writing for standard PPC ad formats like paid search and LinkedIn/Facebook)
- Execution, management, reporting, and optimization of paid digital campaigns in Google (Search, Display, Re-targeting), Microsoft Ads, AdRoll (re-targeting and direct CRM), Facebook, Instagram, LinkedIn, and a variety of other digital ad platforms
Campaign support specific to Google Paid Search:
Setting up campaign structure + ongoing optimizations for ad groups
Bidding strategy
Ad copy for multiple ads & extension variants
Landing page designations
Conversion tracking implementation
Budgeting
Scheduling and detailed, ongoing reporting
A little more about us: Mabbly is a strategic digital agency powered by data analytics, market research, and digital technologies. Each day, we craft human connections through digital experiences that unlock new and uncharted business potential. Our skilled resources develop world-class brand experiences that grow companies.
