PPC expert needed-we will ask for history and samples. If you do not have concrete samples or your work do not apply. We will necessitate more than dummy screenshots, but rather real analytical analysis of your work.
YOU MUST BE THE BEST OF THE BEST: Search, Display, Remarketing, Dynamic remarketing and PLA (Paid listing ads with Google)
Bing ads expertise is in search.
Facebook ad management
You must be able to:
- Landing page optimization and creation direction (no coding just direction)
- Optimization of campaign at keyword matching level.
- Monitor keywords’ quality score (landing page, ads relevance and CTR).
- Compare performance of different ads copies and create new ads by pausing non-performing.
- Implement negative keywords by analyzing search queries report on regular basis to stop unwanted impressions/clicks.
- Optimize campaign for ads extns, location, time, device (Desktop, Tablet, and Mobile) and gender level.
- Conversion Rate Optimization (CRO)
- Display campaigns
- Remarketing campaigns
Hours to be determined
More than 3 months3+ monthsProject LengthDuration
I am looking for a mix of experience and value