I run a fast growth software company in the UK. We have customers around the world, but mainly in Europe and the USA. Our Marketing team is outsourced and currently comprises a social media manager, researcher, email expert, transcriptionist and designer. We now want to add a PR expert.
Specifically, this person will:
1) Find opportunities to place press releases in relevant media. Mainly online. Examples might include a release detailing new product capability or gaining a new high profile customer.
2) Working with myself (the CEO) to put together a PR strategy and then taking responsibility for implementing it. I am already busy and need someone who can produce completed work.
3) Finding ways of supporting our SEO strategy through PR.
All of this needs to happen at low cost. We need to box clever and to achieve influence out of proportion to our spend.
Have a look at our site - www.i-nexus.com. If the thought of working with an entrepreneurial team in creative ways appeals to you, then I'd like to hear what you can do for us.