I'm working on a book featuring stories from people that have created something in an industry they didn't have any experience in.
For example...Saddleback Leather (a company that makes leather bags, iPad covers, belts, wallets etc), was founded by a guy (Dave Munson) with a Theology degree. He hadn't worked previously in the industry, and now his company is 14 years old and employs 30+ people. They've got a raving fan base online.
I'd like more stories like this that meet this criteria:
-people that created something (physical...like a leather bag company, or conceptual...like software)
-in an industry, they were new in (eg: Dave Munson hadn't previously worked for someone else's leather bag company...he was totally new)
-successful (eg: they didn't create something that flopped after a few years....I'd like to find things that became the life's work of the founder)
-recognizable in North America/Europe (eg: I want for people to be able to at least relate to the brand or recognize how it's used)
-where the founder wasn't fabulously wealthy (eg: I want the founder to seem relatable...so, no multi-millionaires that have gone on to do things, just regular folks)
For example, Fender Guitars is one example -- the founder (Leo Fender) didn't even know *how* to play guitar at all and had previously worked building and repairing radios.
With all of these stories, I'm hoping to figure out the common traits/principles that all of these people followed to create their successful thing, above and beyond business sense. What made the actual product a good product? The book will be a summary of the principles, and will feature some of these stories to illustrate them and bring these principles to life (somewhat like 48 Laws of Power)
So, in summary, I'd like a list of 10 (or so) of the following:
-Name of each company
-Notes on why the founder met the criteria above
-Link to a relevant Wikipedia page
February 7, 2018
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