I am looking for an experienced SEM, SEO and PPC person to help put my website in front of more qualified visitors. I have a Business to Business website and my primary target audience is church leaders such as a Pastors, Outreach Directors, church secretaries, etc. I sell direct mail services (i.e. postcard mailings) to churches across the US.
I would like to substantially increase qualified traffic to my website using any (white hat) methods you feel would garner the biggest bang for the buck. This may include creating backlinks, tweaking meta information, targeting specific key words, directory submission, etc., etc. I also have a Google Adwords campaign in place but my expertise in this area is limited.
Experience in business to business SEM would obviously be a plus. If you have experience with religious products and services, that would be helpful but not necessary.
Ideally, I am looking for a well-rounded plan that sets forth the specific strategies and tactics you will use to achieve the results I am looking for – a substantial increase in qualified traffic to my website.
If you are interested in this job, please respond with a cover letter that details your proficiency with SEO, specifically B2B websites along with any before and after websites that you have worked on.