We need a SEO/Copywriting/landing page expert to re-write the content for 10 website pages at part of a full website rebuild. We are looking for a great web copywriter that is familiar with local SEO, is happy to do simple research to understand our service and understands business buyers.
The successful applicant will be given access to our complete website brief. We are here to answer questions you may have to make this job as easy and effective as possible.
Our current website has 20,000 words (formatted in a doc for reference). Some sections can be rewritten, some will need to be written from scratch. I have added a list of 10 deliverable pages to start with. Our current website has 70+ pages, so repeat work is likely as we expand our new website.
Our Project Goal: Have a professional website that follows a consistent content structure to where Auckland businesses quickly understand our services (and trustworthiness), and are prompted to book our services.
Rewrite our website into an imformative professional, high converting, highly-rankable website to support ongoing SEO/Adwords campaigns to gain new commercial and industrial electrical clients.
These a competitor example of the expected level of writing/seo structure.
aucklandcentral. laserelectrical .co.nz
(Initial) Deliverable Pages/Menu List:
- Commercial Electricians
- Maintenance & servicing
- Industrial Electricians
- Domestic Electricians
- Emergency Electricians
Our target customer:
- Medium-large Auckland Businesses
- Need a job done “Here and now” - factory breakdown, lawyer office power is out, school groundkeeper has a faulty classroom light.
- They’re busy - line manager, doctors office, logistics company.
- Spending other people's money - not buying for their own home, but for their company.
- Understand that quality costs slightly more.
Specific examples: General manager of a production company, A big winery, a doctors practice receptionist, a lawyer's receptionist, a warehouse manager, a cafe chain general manager. Property management companies.
- Business-focused electricians.
- Auckland NZ based
- Trustworthiness (using testimonials and social proof)
- Registered master electricians with Technical expertise
- H1 Title tag that summarizes each page (preferably same as page title in menu)
- A high-level description on each page (2-3 sentences) at the beginning. Seed keywords into this paragraph.
- Bulleted list of our specialties (prioritizing higher volume “task keywords”)
- Content aims to make it quick and easy for people to make a decision
- Content is scannable, highly informative, seeded with keywords and focused on business users.
- Concise copy (approx 250-700 words per page).
Here to answer any and all questions you may have!
Less than 30 hrs/week
Less than 1 month< 1 monthProject LengthDuration
I am willing to pay higher rates for the most experienced freelancers