For our SaaS startup https://cloudradar.io we need a new world class website for the relaunch of our product in August 2018. While our current website feels "ok", it does not radiate a world class appearance like other pages which have success in our target group
The main goal of the page is that visitors sign up for the free trial.
Must have elements
Product information using the existing text. Condensing is very welcome.
Full feature gallery (might be a slider - open to suggestions) (Many costumers don't want to sign up even for a free trial before understanding if it’s relevant & fitting for them)
Infographics explaining how it works (Three steps: Enter a hostname, select a check, be informed about outages). Screenshots and videocasts are not desired. We believe the best could be an animated gif like https://www.digitalocean.com/ but are open to suggestions.
Alignment & focus
You should be fully aligned with our goal: attracting and converting new customers into the trial. A new design is not an end in itself. The success of the page is only measured by sign-ups. We believe that copying either fully or best parts from different others is a good way for a successful start, given limited resources of startup phases. If our page looks like the mentioned amazing examples, we are happy. If you are not willing to copy from/get solidly inspired by others who will have spent lots of resources in optimising their pages, you should not apply to our call for tender. We don’t want a “personal unique design” - we need something that delivers effective customer conversion.
What do we expect from you in the first step?
Create a design of the home page using whatever software or toolchain you like. We just want to see images or sketches.
Create a base structure (grid) of the content, what would you place on the homepage and what elements would you offload to subpages?
Your design must include colours, typography and at least one infographic (animation not needed in the first step).
The text from the existing page feels "ok" and can be reused as placeholder text. Focus on graphic design. If texting is another great talent of you, suggestions are very welcome but not mandatory.
Creating the first design takes time and requires focus. That’s why we pay for it even if we don’t proceed with you.
What is not allowed?
taking green as a primary color
use any of the images from the existing page
use any element of the existing page which is marked red (see attachment).
How we’d like to work with you
Please make a fixed-price-offer for your proposed milestones. We will award a contract covering all milestones. Payment will be executed after each successfully finished milestone. Take the first milestone as a probation. If the results do not meet our expectations, further collaboration will be canceled.
We will provide fast feedback and you create more elements like animated infographics, icons, slider etc.
Design and HTML/CSS coding must not necessarily be done from the same person, but we would like one person doing it all.
If you are interested in doing it all, you must accept the following rules:
All HTML/CSS "coding" must be done using webflow.com (you must use our web flow account) - even if that means you get familiar with webflow or we find someone to implement it for you/us.
All designs you make and all content will become our property.
We want to have everything up and running including final polish until first of August 2018.
You should be available in August and September for changes. We create a sales page. Many changes might be necessary to increase the conversion rate.
If you are interested in conversion rate measurement, continuous improvement, doing AB test, viewing heat maps, we gladly involve you in the whole sales and online marketing process. We are searching someone for the graphical design of email campaigns, a blog and a wiki too.
We are an ambitious startup and need a binding time planing. Not in terms of binding deadlines when to deliver the end-results. We all know that deadlines are almost impossible to calculate seriously. If your offer will be awarded, we expect you to start very soon (nearly immediately) and you should have enough time to finish the project quickly. Therefore, included in your offer, please send us a binding timetable with your normal working hours and your availability during the next weeks.
Up for the challenge? We are looking forward to hear from you! Needless to say that this is a long journey for us - if you excel there will be many options for longer engagements.
Important: Give the process, the budget can only be indicative - pls propose your own budget by milestones.
August 22, 2018
I am looking for a mix of experience and value