-Set up a new email system
Using Gsuite we will have emails set up for sales rep, tech support, ect
-Get rid of old Facebook Page and any other social media pages
-Get rid of old websites and links
The Website (96 hours)
The whole website needs maintains and updates.
-New Surfboard Page
Design and publish a good looking page to promote surfboard sales.
-New Team Page
Creating a sense of community and support base.
- New Personal Account/ Membership Page
Loyal Customers can return with history and earn points.
- Promotion Page
Creating a page to promote what to buy
- About Page
Interesting history of the brand, promote a sense of warmth
The Mobile Version and App (192-288 hours)
-The website needs to be mobile friendly
A mobile version will have to be designed and tested.
An app will have to be designed and programmed, this will encourage more mobile sales.
Mobile sales are very important, as almost half of sales are made by mobile.
The site needs Promotion and marketing. This means we have to work on public awareness.
Email marketing (Full Time)
-Setting up an automated email campaign
Setting up with mailchimp. Creating good looking email templates and sending them to as many potential customers
-Getting back to the email responses
This will be a big task in itself.
-Email Promotion Codes
-Converting Subscribes to customers
Those who are on our email subscribers list need to become customers those discounts and promotions
Know what works and what does not work. Who have been responding? What are their ages? What gender respond to what.
Marketing (Full Time)
A marketing campaign needs to be designed and organized. This will take the most of my time. We need to do research and use that research to sell to our target audience. Having a strong brand identity will help us to drive more sales and create loyal customers.
This is Stage One
This is what needs to be done for the next six months. Stage one of our online presence is really important to reach as many site hits as possible. We can use Stage One data for Stage Two where if needed, we can discontinue products and create new ones.
All of stage one will take a huge amount of time, but the goal is to get the tasks done in six months.
More than 30 hrs/week
More than 3 months3+ monthsProject LengthDuration
I am looking for a mix of experience and value
Project Type:Ongoing project
Ongoing project:Position: IT & Software - ECommerce - Other