1. Receive (provided by client) Keyword Research ahead of content creation (not as effective writing great content if nobody's searching for it). Make sure you understand "The Skyscraper" post approach – see: https://backlinko.com/skyscraper-technique, and watch the videos.
2. Receive (provided by client) Identified competition; Account for main competitors in written piece – understand how they rank in Google (for the keywords you want the article to attract), and ensure the content you produce outperforms these competitors (based on your application of keywords).
3. Create Tourist Useful piece and sub topic pieces (see below for more details)
Informative and “tourist useful” piece - 3000-3500 words (English)
PURPOSE: To improve the SEO effectiveness of Trueblue Kiwi Experiences (www.trueblue.kiwi).
ABOUT: What is the best way for FIT’s to really see what New Zealand is all about, learn about its culture, meet the kiwi people, and see the sights & sounds – whilst avoiding “the beaten tourist track”?
TARGET AUDIENCE: The travellers this piece should target are Free Independent Travellers (Commonly known as FIT’s). That is; visitors coming to NZ on holiday who do not purchase pre-packaged travel or pay for anything other than international airfares prior to arriving in NZ. Whilst in NZ, they organise their own travel as they go, do not travel as part of a tour group or on a coach tour or cruise ship.
Aimed at the higher end of the market; tourists who are prepared to spend to make the best of their trip and time in New Zealand, and originating mostly from China*, Japan*, the USA, the UK, Europe and Australia. Generally they are couples, or smaller families with 1-2 teenage children. They are visiting New Zealand as part of their “bucket list” and have plans to experience the iconic main stream attractions, such as; great scenery, extreme adventure and Maori culture but also want to be sure they see some of the real New Zealand – it’s unique people, healthy living, clean green outdoors, and renowned fresh food & wine. These visitors will have destinations planned and some of the more prominent attractions booked (or in mind), but will generally seek to narrow down what they want to do as they approach their next destination (2-5 days prior), and this is where the article should be focused on informing. It should also encourage them to book prior to their arrival, to avoid missing out.
They will move quickly through the country usually starting in Auckland and heading south over a 10-21 day period. They prefer to be entertained and toured through the country, but equally they are keen to stay away from the “beaten tourist track”, and would prefer to self-drive or make their own arrangements over partaking in a group tour. In contrast to this they are happy to take smaller & shorter tours shared with other FIT travellers with genuine & boutique tour companies specialising in unique experiences (such as www.trueblue.kiwi).
* This article when finished will be translated in to Chinese (Mandarin) and Japanese
Some further background
SUB TOPICS (each about 500-1000 words)
• Rural New Zealand Towns & New Zealand’s Colonial History
• The Kiwi Barbeque
• Some of the best “off the beaten track” locations in NZ
• Great Walks of New Zealand
• Golfing in New Zealand
• New Zealand Coffee Culture
• Extreme Activities to do in New Zealand
• City Guide – Wellington
• City Guide - Auckland
December 24, 2017
I am willing to pay higher rates for the most experienced freelancers