Need a strong Adwords Campaign started and revised as needed for month 1 of an Ecommerce launch. The site will sell Top Gifts for Women with proceeds going towards ending Fistula - post birth injuries in women in some of the poorest countries on Earth. This would support the social marketing (Facebook Adverts). Approx Budget $500/month with potential to boost month 1 if felt needed. A contest will also be utilised to draw in initial interest approx $300 spend with discounts and free giveaways also potentially (taking your advice). Note, contest ad will be done by another consultant however if you need specific imaging/wording or strongly prefer to do this (needs to be top notch quality if you do) then we can discuss. Either way you can have a strong steer on contest as needed.
-Basic Adwords approach, 2-3 tests (a/b), ad content with my input, target segments
-Gifts would probably be ideal for 25-40s age range - beauty, homewares, travel, jewelry, typical gifts but of a fairly decent calibre - ranging from $35 to $650USD average probably sitting around the $50-150 mark.
-Set, review how campaigns run, revise, run again if required or on the run
-Contest ad will be ready to refer to so ad content overall should be lighter with a strong platform to utilise along with the utilisation of helping a great social cause. The site also features a short video that strongly educates on the issue and strong call to action.
-Contest ad to include like, share and purchase (?) if permitted will check all legalities prior with contest consultant
-Other than bringing to the table strong commercial acumen you should be able to see the bigger picture of this Ecommerce launch and importance of its hopeful success to making a difference in terms of provision of health interventions through funding and growing an enterprise that can hopefully sustain more and more surgeries/doctor training, investment into our advertising etc. for these needy in the long term.
-Challenges: broad product base (can we still get page 1?), little known about Fistula and probably uncomfortable for some people to talk about, long shipping times compared to other domestic only warehouse offerings however we take the quicker expedited options where possible.
Appreciate you putting forward a few thoughts on the above. We would like to engage the successful hire on a long term basis if he/she does a great job.
Less than 30 hrs/week
More than 3 months3+ monthsProject LengthDuration
I am willing to pay higher rates for the most experienced freelancers
October 15, 2017
Ongoing project:Pay per click manager, Keyword Search