The project is to set-up a multi-brand-store (different brands and different product categories) on a Chinese internet platform like TMALL, JD, Koala, etc.
The main product categories are: food&beverages and products for the daily use.
The marketing should be focus primary on the multi-brand-store and secondary on the brand/products.
Herefore I need an investment plan first.
Amongst other things the service for the e-commerce platform and Wechat store should be includes: set-up, store management, customer service, etc.
The marketing strategy should includes amongst other things:
Social media and marketing campaigns (Wechat, Weibo, etc.)
Branding & online reputation management (PR/Blogs/Forums/Kol, etc.)
Search engine optimization on Beidu
Cooperation with magazines
Any other ideas are welcome as well.
The costs for each service should be described in detail und should includes the number of staff which is involved in each part of service, one-off costs and running costs (monthly).
Companies who can offer the whole service package as mentioned above should come from Ningbo, Hangzhou or Shanghai.
February 25, 2018
I am willing to pay higher rates for the most experienced freelancers