I need to find a writer who will be able to write magazine style articles about lifestyle content for my florist website. We will need to have articles that relate to family life, happiness, lifestyle etc... Content pillars are attached but we are not limited to what is in them for inspiration. A content plan will be given every month to create from so the ideas will be given to you.
I have attached both buyer personas and content pillars to give you an idea of the people we are targeting, however, this is not strictly limited to this either.
Our writing style and tone of voice are as follows:
When writing we want to be encouraging, enthusiastic and warm. We always want to seem encouraging when we are writing as well as helpful, insightful, fun and kind. We should use technical terms where appropriate but no jargon.
We never want to be seen to be sarcastic, condescending or belittling of other ideas and lifestyles, however, we don't want to be seen a too out there or inhabiting the 'hippy space,' in our views and subject matter. Tongue in cheek is perfectly acceptable, but only where appropriate.
If you have any other questions in regards to the above, please ask and I will be happy to help.
I am looking for a mix of experience and value