We need to redesign and modernize our website at www.tripcoaching.com to match our target market, which is a higher end traveler who wants a full service trip planner and destination expert. These travelers want real experiences but are short on time to plan.
The website not only needs to be redesigned and updated, the content needs to be reorganized to make it more simplified and user friendly.
The goal of the website should be the following.
1) Show that we, at Trip Coaching, are expert world travelers who the client will immediately feel comfortable with handling all aspects of their trip planning. We need to add more content about ourselves and finish the destination categories (example: each country has a top 10 list of things to do, along with photos) This content needs to be added.
2) Get the client excited about travel and destinations we showcase on the website. We're selling an experience and our expertise in delivering it in an amazing fashion.
3) Make it easy for them to submit a trip contact form quickly and easily. We do not sell on the website so the contact form is our end-goal for conversion on the site, our call to action. We would like a interactive simple form like: https://www.gojourny.com/itinerary_request/new
To achieve these goals the freelancer must work with us to come up with a new design to modernize and update the site to match a higher-end clientele.
We would like to be able to add content and update the site ourselves. Thus, should we stay with wordpress or move to another platform?
Reorganize the site content to streamline the 3 end goals 1) showcase our travel expertise 2) inspire users with travel destination images/content 3) convert users through trip contact forms.
This person needs to have both a design background and strong understanding of business to successfully redesign and reorganize the content on the website. They need to understand our business goals and target market very clearly.
They also need to understand some development and SEO principles to lead a developer (if they don't have those skills themselves) Like how we can reorganize the content and what do we need to improve SEO, etc etc.
More than 30 hrs/week
Less than 1 month< 1 monthProject LengthDuration
I am looking for a mix of experience and value
January 23, 2018
API Integration Required:Payment Processor, Cloud Storage, Social Media, Other