Visually appealing, user-friendly and well-functioning website is a-must for any business trying to establish its online presence. By hiring a skilled web designer you can bring your website vision to life.
You don’t have to be a digital marketing pro to know how important a website is to modern business. As both a digital interface for delivering products and services and a vehicle for generating leads, your website needs to look good. If you want your website to deliver a smooth user experience and be aesthetically pleasing, a right web designer can help.
Check Upwork’s catalog of talented web designers, who can assist with the creation of a business website for your startup.
What is a web designer?
Web design covers everything involved with making a website look good. Web designers are UI designers who specialize in websites; they often know a little front-end web development on top of their design skills. Give a web designer a content management system (CMS) such as Squarespace, and they can set you up with a slick and professional website in a snap.
How do you hire a web designer?
You can source best web designers on Upwork by following these 3 steps:
- Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in a web designer.
- Post a job on Upwork. Once you’ve written a project description, simply post your job on Upwork. Follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview web designers. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, writing your project description is the most important. It’s where you will determine your scope of work, the specific type of web designer you need for your project, and your budget.
How much does it cost to hire a web designer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced web designer may command higher fees but also works faster, has more specialized areas of expertise, and delivers high-quality work.
- A contractor who is still in the process of building a designer’s portfolio and client base may price their web design services more competitively.
Rates typically charged by web designers on Upwork are:
- Beginner: $15 per hour
- Intermediate: $20 per hour
- Advanced: $45 per hour
Source: https://www.upwork.com/hire/web-designers/cost/
Why hire web designers?
A web designer helps business owners design websites that are visually appealing and have great functionality. Here are also other benefits of adding such an expert to your team:
- Professional web designers will help to improve the UX of your website. As a result, it can bring more sales and leads.
- Can help to increase conversions by adding the right features to your website. It can be chatbot or appointments scheduling, or any other relevant features.
Web Design Sustainability
Sustainable approach is on the rise in the web design industry. This concept means people and planet-first approach, as the internet in its current state produces about 3,8% of all carbon emissions. Sustainable web design process makes data easily accessible, relies only on clean energy by choosing hosting services that use renewable energy sources and provides information valuable for users.
Web Designer Hiring FAQ
How do you write a web designer job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post title
Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project.
Here are some samples of web designer job post titles:
- Experienced web designer needed to redesign website for our online store
- Looking for a web designer for a PHP project
- Growing web design agency is looking for Wix specialist
Project description
An effective web designer job post should include:
- Scope of work: From designing a shopping cart for your ecommerce site to handling the layout of a sales page for your small business, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a small project or full-time role.
- Background: If you prefer experience working with certain industries, software, or content management systems, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Web designer responsibilities
- Top-to-bottom website design—at each phase, from mock-ups and wireframes to clickable prototypes
- Theme customizations—if you’re using one of the website builders, chances are you’ll choose a theme then adapt it to your specifications
- Design adjustments to improve responsiveness on mobile, sales, conversions, and time-on-page, or to fix reported issues or problems identified in user testing
- Routine maintenance to a site, plugins, and designs
- Asset creation including banners, landing pages, and other design elements
- Responsive page design to enhance mobile access
Web designer requirements and qualifications
Be sure to include any requirements and skillset you’re looking for in a professional to successfully complete your web design project. Here are some examples:
- Web fundamentals, including HTML, CSS, and JavaScript
- Strong UI design (e.g., layout, forms, dropdown menus, call-to-action buttons)
- Basic UX design (e.g., wireframes, storyboards, user testing)
- CMS/web design platforms such as WordPress, Joomla, and Squarespace
- Communication (e.g., collaboration with developers, graphic designers, and writers)
Ready to give your website a visual upgrade? Hire the best freelance web designer on Upwork today!