marca strategy


marca strategy was founded in 2010 by Luiza Campos, a brand strategist expert with over 25 years of experience. marca strategy works with a variety of organizations from different industries. From major international companies to start-ups and non-profits. Every organization, regardless of size, industry or market have the need to clearly articulate its value and connect with their audiences. marca strategy helps organizations define their brand, gain clarity of purpose and direction and tell their story in a compelling and relevant way. marca strategy has the podcast "a branded world", hosted by its founder Luiza Campos. The podcast is a free resource for brands. It includes interviews with remarkable brands and renowned experts, providing insights and advice on how to build a relevant and meaningful brand. Some of the brands you can hear in a branded world are Airbnb, Westjet, Natura Brazil, Netflix, McDonald’s, YMCA, Lush amongst others.

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marca strategy drives to the essence of your brand, true value, and differentiator. The process defines your mission/purpose, values, guiding principles, and story resulting in a renewed sense of purpose and clarity while building capacity for ongoing brand management and alignment.

Marketing Strategy


  1. User Experience Strategy
  2. Web Design
  3. Brand Strategy
  4. Brand Management
  5. Brand Guidelines
  6. Brand Naming
  7. Brand Identity & Guidelines
  8. Brand Development
  9. Marketing Strategy
  10. Organizational Behavior
  11. Logo Design
  12. Brand Marketing
  13. Brand Consulting
  14. Audience Segmentation & Targeting

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May 13, 2021