Overview
Datamuse works in the field of Advanced Analytics, Data Science, Data Visualization, Digital Transformation and data science related Product development. We are experts in Machine Learning, Simulations, Social Network Analysis, Optimization, and Predictive models to solve complex business problems. We are proficient in R, Python, SAS. Our team has experience across domains like Telecom, Banking and OTA and HR analytics and consulting. We have developed solutions and framework to solve complex business problems – • Target Optimization for Retail Channel – The framework addresses optimised target allocation to various retail channels based on their potential • Forecasting sales volumes/call volumes for a channel /call centre • Dynamic Pricing Model – How to set dynamic pricing for Hotels given their inventory online • Price Elasticity Model – This model determines optimal price point for each customer and the price range that s/he is most likely to purchase from • Product Recommendation – What should be the next product for the customer • Predictive models to determine the likelihood of purchase of a customer • Survival Models to determine the life of a customer for a particular service /product • Social network analysis – Mapping stakeholder connections, influence and interests• Causal Models to determine the reason for a particular event (disconnection/churn/inactivity) • Marketing optimisation / campaign optimisation to maximise ROI from various campaigns • Automation framework to address multiple model scoring and validation
Services
Machine Learning
Provide various statistical and machine learning techniques like Structural Equation Models, Deep Learning, Neural Networks, Clustering methods, Mixed Models, Time Series Analysis (ARIMA, UCM), Decomposition methods ( SVD, PCA, Factor Analysis), Classification techniques
Data Analysis & Testing
Skills
- Advanced Analytics
- Data Analysis
- Python
- Marketing Data Analytics
- Data Science
- SAS
- Campaign Reporting
- Business Process Modeling
- Logistic Regression
- Machine Learning