Goodfight

⭐⭐⭐⭐⭐ “Norrie is the first designer we’ve ever worked with that completely ‘gets’ the business side of things, too. It’s not just about how good it looks, but also how it performs and how it solves our customers’ problems. Norrie understands this and delivered a brilliant website that’s user-friendly and converts more than triple what it was doing 6 months ago. I couldn’t recommend him highly enough.” ⭐⭐⭐⭐⭐ “I find Norrie’s great to work with. He’s easy to communicate with, positive about trying new things and driven to get results. His work has always been really clean and crisp, and he’s always come across to me as someone who’s genuinely passionate about the success of my business. I love working with him.” ⭐⭐⭐⭐⭐ “I've known Norrie for some time and working with him has always been an absolute pleasure. He is passionate about what he does and enthusiastic about his career and it's direction. Norrie is a great communicator and has been a joy to work with from the first time we spoke!” ---------- I’m a full-time UX/UI designer with over 6 years experience in creating user-friendly digital products including websites and mobile apps. I’ve led design teams - and collaborated with others - on projects focused on improving usability, user flow, user experience, customer journeys, and conversion rate optimisation (CRO). My experience is varied, working with both start-ups as well as established brands across the UK, Europe and North America. My specialisms and experience include: 💡 Website and landing page design for improved lead gen 💡 Mobile app design (iOS and Android) 💡 Interactive, clickable prototypes 💡 Interface design 💡 User research 💡 Usability testing While my specific approach will depend on the project requirements, I adopt the Design Thinking process and walk my clients through this to help them achieve success. Here’s what that involves: * (Empathise) - understand your users and their challenges. * (Define) - capture users pain points, problems and goals. * (Ideate) - work at solving the problems and pain points of your users. * (Prototype) - design the solutions we’ve come up with. * (Test) - put the designs in front of the users in order to validate them. How that translates to your project depends on time, budgets and requirements. It could be all, or some, of the following: 💡 User interviews 💡 User surveys 💡 Quantitative data analysis 💡 Affinity mapping 💡 User persona creation 💡 Customer journey mapping 💡 Design sprints 💡 Wireframes 💡 High-fidelity mockups 💡 Clickable prototypes 💡 Usability testing 💡 Usability testing reports Everything is subject to review and revision, both at stakeholder and user level. The tools I regularly use for my projects include: * Adobe XD * Figma * InVision * Illustrator * Miro * Google Meet I’d love to hear more about your projects, so feel free to reach out and start a chat. I look forward to helping you achieve your goals! Highlighted skills: UX/UI, UI Design, UI/UX Prototyping, UX Design, UX Research, User Stories, User Research, User Centred Design, User Interface Design, User Experience Design, User Acceptance Testing, Design Thinking, Website Design, Website Prototyping, Website Wireframing, Web Design, Adobe XD, Adobe Illustrator, WordPress, Elementor, Product Design, Digital Design, Mobile App Design