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"Natasha has totally revamped our Google Ad Campaigns and improved all our Metrics. The difference is really night-and-day" Charles Power / Telemainia I'm a seasoned Ecommerce paid media expert generating sales at a profitable ROAS through Google Ads, Bing Ads, & paid social platforms. BACKGROUND: I'm an advanced certified Google Ads professional and former Google employee with over 15 years of PPC experience. As a Senior Account Manager at Google, I consulted Fortune 500 advertising clients with spends $500K/month+ in eCommerce, healthcare, wellness, and more. I have expert hands-on PPC experience at Catalyst, a major internationally renowned SEM agency, managing Fortune 50 accounts, including Procter & Gamble with budgets up to $5MM per year. When I left the agency, I was the director of a large team of search managers. NOTABLE CLIENTS I'VE WORKED ON: - Medifast - Weight Watchers - Amazon Web Services - Procter & Gamble - Multi Choice Africa (largest cable company serving all of Africa) - Various Ecommerce startups and established mid-sized DTC brands. WHY I'M GOOD AT THIS: -I learned PPC to boost my own side business over 14 years ago. When I saw the results of what it could do when done right, it became a passion and directed my entire career into the field. - I've been blessed to learn from the best training and conferences in my past roles as a Search Director at Catalyst (a WPP agency), and at Google Inc optimizing large customer accounts up to $10MM/year. - I'm in the top 10% in terms of AdWords knowledge on Upwork. I completed the 30 minute test in 10 minutes. -I am highly skilled in using Google Analytics to optimize traffic quality and segment audiences. - I have access to Premium industry tools that enable me to do my best work in half the time. SPECIALTIES: - Search Ads that generate profitable ROAS at scale - Performance Max (Pmax) campaign strategy and optimization - Ecommerce product feed management (Google Merchant Center) - Shopify integration with Google Ads - Dynamic Remarketing for eCommerce - Performance Max Campaigns - Remarketing with tiered bids based on purchase funnel behavior - Gmail Competitor domain targeting - Responsive Ad formats - Customer List targeting - High indexing audience pool targeting - Placement exclusions - Topic, In-market, keyword, demographic, and custom intent audiences - Geotargeting. device and other campaign settings PROCESS: - Gaining a thorough understanding of your business and "what success looks like" and KPI's. - Thorough competitive and keyword research. - Auditing and revamaping your account. - Setting up winning full-funnel PPC campaigns according to best practices I have acquired over the years working on top brands - Intelligent optimization of bids, device and location bid modifiers, ad copy testing, and negative keyword additions to increase profitability. - Utilizing "hidden" settings and data that you may not be aware of. - Tight communication with you - weekly written and data reports, regular check-in calls. NEXT STEPS: 1. Reach out with a brief description of your goals. 2. We schedule a call where I look at your account to ensure we are a good fit 3. I present a proposal to you based on my evaluation of your current campaigns Can't wait to connect! Cheers, Natasha Linkedin: in/natashaahmed “The single most important change I’ve ever made on Google AdWords was switching up my account structure.” - Neil Patel

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