Purp Agency

The Ultimate Brand Identity Package by Purp Agency 8+ Years experience in Brand Identity Design More than 90+ Completed Logo & Brand Projects Expert within the field of Brand Strategy Your brand is more than just a logo or a slogan—it's the emotional connection that you have with your customers. Take advantage of the power of Brand Identity and the 12 archetypes to create an emotive brand that will speak to your consumers on a deep, subconscious level. How can you use this framework to create an emotive brand? According to Karl Jung there is 12 core archetypes. The Innocent / The Explorer / The Sage / The Hero / The Caregiver / The Creator / The Outlaw / The Magician / The Lover / The Jester / The Ruler / The Average Person Did you know there are 5 main types of Brand Personality? Sincerity / Excitement / Competence / Sophistication / Ruggedness I will help you define your brand archetype and personality and deliver the following core elements in this project: Archetype Art Direction Brand Personality Definition Logo design Font selection Colour Palette Layout and 3D Visuals Logo usage with Do´s and Dont´s Brand Definition Presentation Image style guide Iconography