Overview
Marketing, Loyalty, CRM, Strategy, & Analytics leader with a passion for uncovering insights and leveraging data to set strategy, drive business results, and delight consumers. Industry experience across Retail, CPG, Subscription E-Commerce, and Management Consulting. Broad functional expertise across Loyalty, CRM, Digital Marketing, Brand Management, Customer/Shopper Insights, Innovation, Marketing Analytics, CX, and Strategy. Track record of building new teams, tackling new roles & leading through times of change. An entrepreneurial leader, demonstrating a bias towards action, creativity with limited resources, and the ability to both build strategy & execute tactics.
Services
Marketing, PR & Brand Strategy
Loyalty, CRM, Digital Strategy, CX, Marketing Strategy, Brand Strategy, Annual Operating Plans
Skills
- Loyalty Marketing
- Consumer Goods
- Customer Engagement
- Customer Retention
- Customer Experience
- Consumer Research
- Customer Analysis
- CRM Automation
- Brand Consulting
- Strategy
- Customer Segmentation
- Customer Retention Strategy