Naavics

Analytics Leader - Digital and Marketing A highly valued digital marketing expert with a proven ability to partner and influence decisions. Strong communication and team leadership skills, enabling exceptional execution of complex measurement strategies., Summary Over 14 years of experience working with companies spanning the financial services, OTC, consumer packaged goods (CPG) and Digital Media/ Martech industries. A demonstrated ability to guide initiatives requiring complex problem-solving skills, creativity and cross-team collaboration. A results-driven leader who believes in the power of data for driving optimal business results., Areas of Expertise * Marketing Mix Modeling * Digital Analytics Reporting and Support * Marketing Analytics * Multi Touch Attribution * Machine Learning * Predictive Modeling * SAS, R, SQL, Python (Basic), SPSS and Tableau, Accomplishments