Overview
As a Marketing Team Lead, I have successfully led a team of 6 members in building data-driven marketing strategies and systems. My experience includes running paid and organic campaigns through various social media channels, as well as organizing team work and schedules. My key accomplishments include: • Growing revenue by 12.3% annually through the development of marketing strategies based on data analysis (annual revenue over $8million) • Running content marketing and influencer marketing through social media marketing on Facebook, TikTok, and Instagram • Building a comprehensive marketing tracking system for all types of campaigns, including paid, organic, and promotions/events • Planning and organizing marketing campaign schedules • Leading a oversea e-commerce team from scratch in the successful listing and management of an overseas e-commerce platform, achieving a 250% return on ad spend (ROAS) through PPC campaigns • Collaborating with design and management teams to improve website conversion rate from 4.3% to 5.83% through continuous testing of UI/UX, advertising campaigns, and promotions based on customer behavior data • Making significant contributions to the company's cash flow through the repositioning of underperforming inventory • Built and managed a referral system from scratch, including developing the program's structure, implementing tracking mechanisms, and analyzing the program's financial impact by calculating margins and profitability. If you need the cheap one, you are in the wrong place. However, If you need result contact me! I want to help you!